By MARTIN BROCKMAN | 04.07.1915 06:47:10Ferrari, once a symbol of a golden age of the sports car industry, is facing new competition from more efficient cars.
As a result, the automaker has already started making its new V6-powered cars more efficient, according to a report from Bloomberg.
In the future, the company expects to produce cars that are about 15 percent lighter and 20 percent more efficient than the current models, according the report, which cited a person familiar with the matter.
The new models will also offer better fuel economy than the models already on the market, the person said.
The automaker plans to release more efficient models as it develops the latest generation of the V6, the report said.
The company is making changes to its production and marketing efforts, Bloomberg reported.
The company will focus on reducing waste in production and is increasing its focus on quality control.
Bloomberg reported that Ferrari is planning to invest in its factories in France and Italy, the U.K. and South Korea, in a bid to improve efficiency.