Nissan is rolling out an aggressive new “sports car program” in 2019, and the goal is to turn the automaker’s sports cars into a major revenue driver.
It will make more than 100,000 sports cars annually, and Nissan will sell the cars at the highest prices in the industry.
“Nissan will continue to aggressively focus on sporty performance vehicles and technology,” CEO Carlos Ghosn said in a statement announcing the program in May.
“We are committed to the long-term success of our sports car division.”
The Nissan brand will continue under the Nissan brand, Nissan America said.
That’s important, because it makes sense for the brand to retain a big chunk of its performance and utility SUV lineup, as well as a small chunk of sporty cars.
Nissan’s sports car lineup is more diverse than its SUV lineup.
There are no sporty models like the 2018 Nissan Versa, 2018 Nissan Rogue, 2019 Nissan Altima, or 2019 Nissan Rogue S. There’s also no crossover, SUV, or SUV-only car, like the 2020 Nissan Maxima.
Nissan said it wants to retain the luxury brands and sports car segments that Nissan is most known for.
The automaker said the goal will be to grow its total lineup by 30 percent, and it will also expand its performance vehicle sales.
Nissan will be able to sell at least 1 million of each of its 2018 and 2019 sports car models annually, according to Nissan.
Nissan already announced plans to sell the Nissan Rogue in 2019 and 2019 Nissan Versas in 2019.
The 2019 Nissan Leaf will be sold exclusively at dealerships starting in 2020.
The 2017 Nissan LEAF, Nissan’s most popular SUV, will not be sold at dealers for the first time.
The 2018 Nissan LEF will be made available exclusively through Nissan dealers in the United States starting in 2019 through the end of 2020.
Nissan also will offer the 2018-2019 Nissan Rogue at dealers in Canada, Japan, Australia, New Zealand, and Singapore.
The company will launch the 2018 GT-R, the 2018 Maxima, the 2019 Nissan Maxis, and its 2019 Nissan Titan crossover vehicles at Nissan dealers starting in 2021.
The 2020 Nissan Titan S will be available exclusively at Nissan’s global dealers in 2018.
The Nissan Maxivan will be limited to dealers in 2019 in North America, with a limited production run starting in early 2020.
A 2018 Nissan Maxi SUV will be offered exclusively in Japan in 2019 at Nissan Japan.
The new 2018 Nissan Leaf and the Nissan Max-A will be introduced in 2019 for the United Kingdom, Italy, Australia and New Zealand.
The next-generation Nissan LEEV will be released in 2020 for the U.K. and Japan, with the 2018 LEAF coming to the U: the LEAF is set to arrive in Japan at the end the year.
The MAXIMUS is a crossover SUV that will come to the United states in 2021, the company said.
It’s expected to be available in the U.: the MAXIMIS will arrive in the States in 2021 at Nissan.
The MINI Cooper and the MINI Van will arrive at Nissan in 2020, the MINIs to arrive at dealers and the Vans to be offered in North and Central America, the Middle East and Africa, and Europe.